Kapoor Galleries invites you to a private viewing and tour of the show,
Air India's Maharaja: Advertising Gone Rogue
Tuesday, November 29, 2022, 6-8pm EST
Note the location: Poster House
119 West 23rd Street New York, NY 10011
Rogue’s Gallery, published by Air-India in 1977, was a catalog showcasing the airline’s most iconic travel posters produced from 1946 to 1972. The star of these posters was Air-India’s beloved mascot, the Maharaja, alias “the Rogue.” Conceived in 1946 by Bobby Kooka and illustrated by Umesh Rao, the Maharaja was initially designed for an inflight memo pad. Characterized by his oversized mustache, striped turban, corpulent belly, and aquiline nose, the mascot would go on to become the face of the airline and propel the company to the forefront of advertising genius in the mid-20th century.
The exhibition Air India's Maharaja: Advertising Gone Rogue throws light upon how Air-India’s mascot to this day is most fondly remembered throughout the world for his role in India’s golden age of advertising.
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