AWNY’s recent posts on Chinese-language RED social media platform.

Now you can follow Asia Week New York on the Chinese-language social media site RED. This new method of communication is thanks to the help of our new consultant, Sharon Zheng, who lives in Guangdong and is a dealer in Japanese ukiyo-e prints. You can follow Sharon on her own accounts on Instagram (artof_ukiyoe) and RED (浮世绘女魔头). Not only are Sharon’s linguistic skills critical, but her knowledge of Chinese-language social media sites and Asian-art activity in China will provide invaluable expertise in posting what RED readers are interested to see.

L-R: Sharon Zheng with AWNY Treasurer Katherine Martin at Scholten Japanese Art.

RED, which is known in Chinese as 小红书 or “little red book”, was founded in 2013 and has become not only one of China’s most popular social media and e-commerce platforms but also one of the largest in the world. Called “China’s answer to Instagram,” RED started with a focus on online shopping and then expanded its content. RED now has more than 300 million registered users and more than 100 million monthly active participants.

We started our campaign with introductory posts that explained who and what Asia Week New York is. We are now sharing daily images of great art works from our members of tigers and plum blossoms to celebrate the new year. We also plan to open accounts on the popular platforms Weibo and WeChat soon.

If you’d like to follow AWNY on RED, click here